What is growth? At first, it seems like a fairly simple question to answer for most businesses. Increased revenue streams, better profit margins, greater efficiency and innovation, as well as physical size are all fairly standard measures of how successfully a business is growing. However, this question becomes infinitely more complex when other factors are added into the equation: Is all business growth stable and sustainable? How does our growth as a business compare to our competitors? How is our growth as a business affected by macroeconomic factors?